APPITUDE™

Turn app installs into loyal high-value users

CONVERSIONS

A fully managed, always‑on growth system, built to deliver measurable results.

TURN FLEETING INTEREST INTO LAST MILE CONVERSIONS

CONVERSIONS
MARKETING
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APPITUDE™

The Lifecycle Marketing System foR

CONVERSIONS

App-Driven Growth

MARKETING
A fully managed, always‑on growth system, built to deliver measurable results.
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CONVERSIONS
Turn app installs into loyal high-value users
A fully managed, always‑on growth system, built to deliver measurable results.

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What is appitude™
Appitude™ is more than a tool, it’s your fully managed, always-on growth system. It tackles the full app journey, from acquisition and activation to monetisation and retention, with agility and clarity.
With AI automation, creative campaigns, and data-driven strategy all managed by our expert team, Appitude™ turns app installs into active, loyal, and high-value users.
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HOW appitude™ WORKS
Appitude™ transforms app marketing into an always-on growth engine.
Strategic Planning
We map user behaviour and design campaigns that convert.
Campaign Activation
Always-on messaging tailored to real user behavioural insights.
Reporting & Optimisation
Data-backed decision making rooted in performance analytics.
your next Intelligent Growth Framework
Your Five-Stage Engine for Sustained App Growth
Acquire
Target high-intent users through sms, paid media, incentive-led lead marketing funnels, lookalike modelling, and themed event campaigns.
Every acquisition campaign is built to initiate the right behaviours from the start.
Activate
Turn installs into first-time actions with guided onboarding, educational content, and incentive triggers such as digital coupons and vouchers. 
We eliminate early drop-offs by solving friction points like PIN resets & verification flows.
Transact
Drive regular app usage by linking campaigns to in-app utilities like buying airtime, paying bills, or sending money.
We build frequency through value stacking, gamified missions, and limited-time offers that make the app part of everyday life.
Retain
Our approach focuses on understanding where and why users drop off, and resolving it fast.
Recover dormant users with data-triggered engagement journeys, personalised win-back campaigns, and smart lifecycle segmentation.
ADVOCACY
Convert satisfied users into becoming advocates, using referral campaigns, loyalty journeys, underused feature education, and feedback loops. 
We retain users, and scale them.
Acquire
Target high-intent users through sms, paid media, incentive-led lead marketing funnels, lookalike modelling, and themed event campaigns.
Activate
Turn installs into first-time actions with guided onboarding, educational content, and incentive triggers such as digital coupons and vouchers. 
Transact
Drive regular app usage by linking campaigns to in-app utilities like buying airtime, or paying bills.
Retain
Our approach focuses on understanding where and why users drop off, and resolving it fast.
HUNTLEY SMITH

CHIEF EXECUTIVE OFFICER

Delivered by Thought Lab. Backed by Proven Technology.
Thought Lab integrates the Appitude™ system into your organisation, aligning teams, processes, and communication around a single growth engine.
Led by Huntley Smith, Thought Lab’s approach blends neuroscience-based leadership, data-driven marketing, and performance coaching to ensure your growth system works, because your people understand it, own it, and execute it.
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Included in Every Appitude™ Launch
Everything you need to launch fast, scale smart, and grow with impact.
included in every campaign activation
Strategic Campaign Design 
Target Audience Identification
AI Creative Development
Cost Efficiency with Trained AI
Funnel and Micro Site Builds
Voucher and Coupon Logic
Full Automation for Retargeting
Reporting & Optimisation
Strategic Campaign Design 
Target Audience Identification
AI Creative Development and Generation
Cost Efficiency with Trained AI
Funnel and Micro Site Builds
Sales Voucher and Coupon Logic
Full Automation for Retargeting
Reporting, insights & Optimisation

THE NEW DAWN

OF RESPONSE MARKETING

Book a discovery Call with the THOUGHT LAB team

Book a discovery Call with the THOUGHT LAB team

Delivered by Thought Lab, where Human Insight meets Digital Growth.
Appitude
INGAiGE
Return on Conversations
Contact

Copyright ©

Thought Lab (Pty) Ltd

Delivered by Thought Lab, where Human Insight meets Digital Growth.
Appitude
INGAiGE
Return on Conversations
Contact

Copyright ©

Thought Lab (Pty) Ltd